Western Digital has decided to shift gears away from the SSD market, choosing instead to focus on producing hard disk drives (HDDs) for use in AI applications. This move marks a significant change in direction for the company.
Western Digital is transferring its SSD operations to SanDisk, so familiar product lines like the WD_BLACK may soon be rebranded as SD_BLACK. It’s an unexpected twist for the storage industry, especially since Western Digital has been a major player in the SSD market alongside giants like Samsung and Crucial. Known for their high-speed SSDs, Western Digital’s absence as a brand name in this space might come as a surprise to many.
For those who love Western Digital’s SSDs, there’s no need to worry just yet. Though the branding might evolve, SanDisk will take over the production, which should ensure that the quality stays the same. The tech giant’s decision to step back from SSDs seems to stem from their strategic shift towards HDDs. According to a statement from WD’s CEO Irving Tan, there is an anticipated increase in HDD demand due to AI market needs, suggesting a promising future for the company in that arena.
As consumers, we can expect SanDisk to manage all operations, including customer service and logistics, which should remain smooth. It’s also intriguing to note that Western Digital SSDs will likely be rebranded, switching from the “WD” prefix to “SD.” Western Digital has certainly made its mark in the SSD industry, and it appears they’re leaving in good hands as they pursue new opportunities in the AI segment.
