There’s some serious excitement in the air for James Gunn’s upcoming Superman project, with the first teaser trailer set to drop tomorrow. Today, we got a little prelude to that with a tiny sneak peek, and it’s got everyone talking.
Now, let’s discuss marketing strategies. From earlier this week, fans were primed for the first Superman trailer dropping on December 19th, a Thursday. James Gunn even shared a snippet of the main theme to keep the anticipation high. While that’s already thrilling, today we got a 30-second teaser specifically to hype up tomorrow’s teaser trailer. It’s like a teaser-ception! Do we really need this much buildup when the actual trailer is only a day away?
Anyway, the teaser gives us a glimpse of various people gazing skyward, fitting perfectly with the film’s tagline, “Look Up.” Plus, we catch fleeting glimpses of Rachel Brosnahan stepping into the role of Lois Lane and Skyler Gisondo as Jimmy Olsen. Yes, Superman appears, darting across the screen in a flash, but David Corenswet’s face remains hidden from us for now. Truly, it’s all about the tease here. On the bright side, we know when the full trailer lands tomorrow: 6am PT/ 9am ET/ 2pm GMT. That’s less than a day away, so hang tight!
This upcoming trailer is going to be a pivotal moment for Gunn, who is now steering the ship as the co-CEO of DC Studios. It’s his chance to chart a new course for the DC Universe and keep the franchise from veering off course. While Superman is a beloved and iconic character, there’s no underestimating the challenge ahead. Superhero movies aren’t the guaranteed blockbusters they once were, so this trailer really needs to shine and faithfully introduce a hero that audiences already know quite well.
