Honkai: Star Rail is teaming up with KFC in China to bring out exclusive merchandise and themed food items, featuring the beloved characters Feixiao and Jiaoqiu. It’s still uncertain if this collaboration will extend beyond China to other markets.
The announcement of this partnership came at an exciting time, just ahead of the much-anticipated release of Honkai: Star Rail Version 3.0. With Version 3.0 launching on January 15, players will get to explore Amphoreus, a brand-new planet where the Astral Express crew encounters the Chrysos Heirs. Packed with new characters, intriguing challenges, and quality-of-life improvements, this update is shaping up to be quite significant. Fans are particularly eager to try out new characters like The Herta and Aglaea, as well as a new Path for the Trailblazer. Amidst all the buzz about Amphoreus, Honkai: Star Rail also revealed its exciting collaboration with the famous fast-food chain KFC, set to introduce limited-time merchandise.
During a recent livestream on Bilibili, the Honkai: Star Rail team announced that this exclusive collaboration would kick off on January 17. Attendees can expect to see themed badges and hanging cards featuring Feixiao and Jiaoqiu, along with some special food items, such as the intriguing Jiaojiao sauce—a spicy tomato concoction that nods to Jiaoqiu’s story. Each item will feature Honkai: Star Rail-themed packaging, adding a touch of in-game flair to the real world. It’s interesting to note that this isn’t the first time KFC China has partnered with HoYoverse for merchandise, as a similar campaign was rolled out back in 2023. This collaboration, however, isn’t the only exciting crossover event for Honkai: Star Rail in 2025; the game has also collaborated with the acclaimed artist Lilas Ikuta of YOASOBI, crafting a musical theme for Amphoreus.
Under the campaign labeled “Honkai: Star Rail Launches Limited Merchandise with KFC China,” various items are set to make waves. Among these are badges and hanging cards featuring Feixiao and Jiaoqiu, the Jiaojiao Sauce, a spicy tomato sauce in Jiaoqiu-themed packaging, a Great Victory Milk Latte, and KFC-Glad Jiuzhen Juice—a specially curated collaboration drink. These items are set to add an extra layer of excitement and collectibility for the fans.
Both Feixiao and Jiaoqiu are popular 5-star characters from the Xianzhou Alliance in the game, with Feixiao recognized as one of the top DPS characters. She’s set to appear on the Version 3.0 Phase 1 banners alongside The Herta, Lingsha, and Jade, allowing fans the chance to summon these coveted characters.
January marks a hectic period for Honkai: Star Rail. In addition to the KFC collaboration and the much-awaited Version 3.0 launch, the game is also releasing a physical edition for the PS5 that comes with exclusive rewards. The Amphoreus storyline is anticipated to unravel secrets concerning March 7th and other pivotal characters, adding to the anticipation surrounding this new chapter.
This month will be full of adventures as Honkai: Star Rail enthusiasts gear up for a fresh set of stories, characters, and a bit of real-world spice with the KFC crossover. With so much in store, players are in for a memorable journey into the cosmos.
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